Your return on investment for business networking

What is in it for YOU? How will business networking benefit YOU?

90% of your new business comes from focused, proactive networking and word-of-mouth referrals.

85% of your financial success comes from people skills and 15% from your knowledge.

70% of new positions are filled using positive networking strategies.

You have a 60% better chance of securing a business appointment through a trusted contact or referral than through cold calling where your chances dwindle to a mere 10%.

With training staff how to build high-trust relationships you do not repeat your media and other marketing costs every year.

You lessen the chances of losing business because your competitors have built better relationships with your clients.

Research suggests that high-trust organizations have a total return to shareholders (stock price plus dividends) of 286% higher than low-trust organizations.

High trust organization’s efficiency rate is higher than low-trust organizations as these organizations rely less on bureaucracy and other hurdles.

A high-trust organizational environment contributes to improved communication, collaboration, cooperation, teamwork and delivers better business results.

You save time-cost. Knowing how to grow your network for professional support enables you to have more time to focus on other key business objectives.

Professional and regulatory association memberships become more valuable.

You are a better leader or manager because you know how to cultivate productive business relationships in a diverse society.

You increase your personal brand value.

 
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Building a Referral-Based Business

The act of referring you to others is validation of your value. At the point you walk in to meet the potential client, the relationship is half-formed and the engagement is half-sold. Referrals are your highest ROI marketing strategy: there is no or low cost attached to this type of marketing. Referrals generate the highest-quality clients and engagements. However, a referral is not a guaranteed sale; it’s the opportunity to do business with someone to whom you have been recommended.

Learn more:

Why investing in referral- skills?
What is a referral- based business?
Measure your referral plan.

 

Personal Branding

If you don''t brand yourself, you can rest assured that others are branding you. And letting others brand you can be risky business. Your "brand" is who you are and what you stand for. It starts at the way you look and sound...and includes things like your temperament and your leadership abilities. Bottom line: We are all CEOs of our own company called "Me, Inc." And to be in business today, our most important job is to be head marketer for our brand.

Learn more:

Why invest in Personal Branding
What is Personal Branding?

 

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