Business networking and building a referral-based business

BUSINESS NETWORKING and building a referral-based business: Leverage Relationships, Access Centres of Influence, and Bring in New Assets- This in-house programme shows attendees not so much the "what to do", but more importantly "how to" build, optimise, utilise and leverage your personal and professional network of contacts to gain access to Referrals and Centres of Influence you couldn't on your own, and develop superior opportunities. This workshop integrates experience and it is set to the Bradley Sugars “Instant Referral” Methodology and practical tips by Bill Cates- Referral Coach International. You conduct a self-assessment. You learn how to develop quantifiable objectives and create supporting networking strategies. In addition, you will learn how to categorize and prioritize your contacts. While referral tactics are normally low cost activities some referral strategies can be time consuming. You will understand what a referral-based business is. You will be taught a sustainable, concrete, systematic, step-by-step process that is swift, deliberate, effective and easy to follow. In this fast moving programme, you will learn how to create a clear mental picture of your profile client to make it easy for people to help. You will also learn how to set clear objectives, plan and build a supportive strategy, prepare properly to make a great impression on referrals, be comfortable transitioning personal alliances into business discussions and opportunities at the right time, and develop scripts for speaking with contacts, clients and referrals. In addition you will learn effective client meetings, the networking do's and don'ts, the ways and how often to stay in touch to keep the network strong and set up benchmarks of critical success factors used to track progress and measure results. This interactive programme is designed for a four hour workshop.

 

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Building a Referral-Based Business

The act of referring you to others is validation of your value. At the point you walk in to meet the potential client, the relationship is half-formed and the engagement is half-sold. Referrals are your highest ROI marketing strategy: there is no or low cost attached to this type of marketing. Referrals generate the highest-quality clients and engagements. However, a referral is not a guaranteed sale; it’s the opportunity to do business with someone to whom you have been recommended.

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Why investing in referral- skills?
What is a referral- based business?
Measure your referral plan.

 

Personal Branding

If you don''t brand yourself, you can rest assured that others are branding you. And letting others brand you can be risky business. Your "brand" is who you are and what you stand for. It starts at the way you look and sound...and includes things like your temperament and your leadership abilities. Bottom line: We are all CEOs of our own company called "Me, Inc." And to be in business today, our most important job is to be head marketer for our brand.

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Why invest in Personal Branding
What is Personal Branding?