Internal Networking is the Key to Influence
Sunday, May 2nd, 2010 by karlMost organisations waste so much intellectual property and knowledge possessed by their people who work there. Why is this? It is simply because organisations tend to work in silos. If people build relationships more freely and this can only be done by a change in strategy by the management, then this waste of intellectual property can be reduced dramatically. In addition to wasted cerebral resource there are so many opportunities lost for multi-service firms and companies to cross sell to existing clients. The simple reason is people are comfortable promoting their own expertise but feel totally uncomfortable promoting others. They don’t really understand what other people do and in bigger organisations often wouldn’t even know who to recommend if they did.
When people hear “Networking” most immediately think of attending external activities; Chamber events, membership meetings and black tie events. Rarely do professionals consider the importance of Internal Networking with those inside their own office walls. Yet, every leader, manager and employee within an organisation represents their own network of endless relationships simply waiting to be discovered. Additionally, business developers and salespeople are increasingly understanding the power of networking, but few bother to network with the people inside their company.
So what the internal networking? Internal networking is building informal relationships between individuals within an organisation. The purpose of the relationships are for seeking help, advice and support. It is a way to increase the impact of each worker’s duties in the organisation, as well as increasing resources for the individual. The more people that the worker is able to communicate with in the organisation; the more information the worker has access to; the more influence the worker may have.
Being an internal networker means you are looking outside your immediate, day-to-day activities and thinking about how you can connect with and create value for others in your company. Many of the same principles apply for both external and internal networking, but there’s a nuance to the internal process that’s unique.
Where Do I Start? The answer is directly linked to why we network. Take a moment to FOCUS and perhaps the best way to do that is by asking yourself the following questions. “What would make my job easier?” or “How can I better support my own goals and/or the goals of my employer or company?” Reflect on some of the following answers and see if you might have similar responses:
“My job would be easier if I could…
• achieve better internal co-operation with other departments.”
• find suppliers who have excellent service standards and competitive prices.”
• be more “in the loop” relative to leading edge technology.”
• quickly source highly qualified employees.
• gain easier access to key decision makers.”
Develop Trust. Knowing is one thing, trust is something completely different. For internal networking to be successful, you must be able to answer the following questions:
• Who can I trust to help me on an important company matter?
• Who can I trust to refer an important client?
• Who can I trust to be a mentor?
• Who can I trust to succeed me when it is time to move on?
Developing trust requires time, energy and a degree of personal risk. It requires connecting with people one on one. It requires sharing one’s own background and stories and showing interest in others. It requires being vulnerable, opening up to others and being real. In today’s hyper competitive landscape, those organisations that embrace and understand the power of internal relationships unleash an incredible force to enhance teamwork, reduce turnover and most importantly expand a company’s circle of influence! Thus, companies should take time to foster internal networking. However, many do not and therefore they do not take advantage of the significant personal connections that can be made by internal networking.
Copyright 2010 by Karl Smith.This article may be copied or republished with the following credit:
“By Karl Smith, fouder of Business Networking South Africa +27 (0) 071 444 2210 karl@businessnetworkingsouthafrica.co.za “ www@businessnetworkingsouthafrica.co.za
Karl’s clients love his highly interactive, motivational, pragmatic and motivational courses and presentations. Book Karl to speak at your conference or to do in-company training today! Have a look at the topics:
• Leverage The Power of Business Networking for Professional and Personal Success
• The Power of The Brand Me Inc
• Relationships for Leadership and Management Success
• Endless Referrals: Building A Referral-Based Business
• Relationships for Stakeholder Management
• Repositioning Yourself For Personal Excellence: Fly With The Eagles
• Networking in a Culturally Diverse Organisation: Enhance Performance, Deliver Results, and Optimise Your Opportunities.
• Authentic Leadership: It is becoming increasingly obvious that new leadership is required in the 21st century to tackle the urgent challenges we face in government, business or public service.

