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Beyond The Business Handshake: Dare To Build High-Trust Business Relationships

Why This Book?

The relationship is the currency in today’s rapidly changing and competitive business environment. We give people bachelor's degrees in marketing, business and even entrepreneurship, but we teach them hardly anything about the one subject that virtually every successful executive and entrepreneur says is critically important to their business—“networking” and “relationship capital”. In the 21st century, everyone has to be wealthy in relationship capital, a rich body of associates and contacts that you can bring to bear on any problem. Suddenly, with this asset, you have a vast inventory of relationship capital.  At some point, you will need to tap into others. It is argued that “90% of your new business comes from focused, proactive networking and word-of-mouth referrals, 70% of new positions are filled using positive networking strategies and future employers will want you to demonstrate that you are well networked”. The earlier you learn how to manage this aspect of your life, the better. Unfortunately, most people have the “cocktail function image” of networking. This image is further advocated through many networking articles - and networking meet-and-greet events - where the focus is on impression management and business card exchange rituals rather than on genuine contact and business relationships.  With deep insights in human behaviour, business and pointed anecdotes, Karl reveals a holistic step-by-step framework to demonstrate the value of people skills, authenticity, connecting, networking and building high-trust business relationships to grow your business through business networking and referrals, uncover opportunities, increase the bottom line and to achieve other objectives by putting “people before profits and reputation before revenue”.

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You can personalize the foreword in the book if you invite Karl to do conference speaking or in-company training. Don’t forget to ask him about the special discounts on bulk quantities available to corporations, professional associations and other to organisations

The standards retail price is R150, 00 + R25, 00 for packaging & postage where required.
Secure your book by completing the order form , or please email the following details to Karl via This e-mail address is being protected from spambots. You need JavaScript enabled to view it (Name, Surname, Company to invoice, telephone number, email address and number of books).  PSST!! Don’t forget to ask Karl about any specials via 082 777 9431.
 

 
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Building a Referral-Based Business

The act of referring you to others is validation of your value. At the point you walk in to meet the potential client, the relationship is half-formed and the engagement is half-sold. Referrals are your highest ROI marketing strategy: there is no or low cost attached to this type of marketing. Referrals generate the highest-quality clients and engagements. However, a referral is not a guaranteed sale; it’s the opportunity to do business with someone to whom you have been recommended.

Learn more:

Why investing in referral- skills?
What is a referral- based business?
Measure your referral plan.

 

Personal Branding

If you don''t brand yourself, you can rest assured that others are branding you. And letting others brand you can be risky business. Your "brand" is who you are and what you stand for. It starts at the way you look and sound...and includes things like your temperament and your leadership abilities. Bottom line: We are all CEOs of our own company called "Me, Inc." And to be in business today, our most important job is to be head marketer for our brand.

Learn more:

Why invest in Personal Branding
What is Personal Branding?