Full Course Overview - Leverage the Power of Business Networking & How To Work A Room: A highly interactive Business Breakfast Presentation.

Behind every successful person in today’s world of work lies an extensive web of influential connections. Influence the conversation and you’ll influence the relationship. Influence the relationship and you’ll influence the outcome you’re after.

Being alone in a room (conference, function, workshop, meeting, golf course etc.) full of strangers has, at some point, caused even seasoned executives and professionals to contract a case of the jitters. Feelings of discomfort and intimidation are normal reactions when you are placed in a social setting where you know no one. But no matter how acute your anxiety, it should not serve as a deterrent to effective networking results and it is nothing that a little know-how cannot cure.

Networking is very much an acquired ability which, with proper training, can be learned, developed and mastered. Networking is now an essential professional competency, a critical strategy for business development, a tool for intelligence gathering, the most efficient technique for staff retention, cross selling, diversity sensitivity and a must-have capability for professional association members.

  • Do you want fewer cold calls but more business?
  • Are you losing business because your competitors have built better relationships with your clients?
  • Do you want to understand the depth of your current network, decide where to put your energies to widen and strengthen it?
  • Are you anxious and stressed even thinking about attending networking events?
  • Do you want to learn how to build trust in the workplace or with clients?
  • Are you fed up with spending money on association dues with little or no results?
  • Do you want to learn how to move beyond connections to solid business relationships?
  • Do you participate in conferences and business breakfast networking functions only to find they’re a waste of time and money?
  • Do you want to minimize appointment cancellations? Without appointment there is no prospective client, support providers etc.
  • Are you frustrated because you can’t seem to get others to refer you?
  • Do you want a new job; change the direction of your career or reach the very top?
  • Are you considering partnerships or strategic alliances and you need skills and knowledge to see if you can trust them, before you jump in and burn your fingers?
  • Do you want to make at least 4 quality contacts at our interactive business networking presentation?

When: Johannesburg: Thursday 6 July 2009 , Kgotleng Business Room- 546 Constantia Park, 16th Road, Midrand
Time: 09h30 for 10h00 – 14h00

What you will learn

1. Business Networking
• The art and science of business networking
• Misconceptions about networking
• Identify your networking roadblocks
• Set your networking goals and develop your plan
• Assess your current network

2. Building a relationship and set your strategy
Understand “trust” and how to move business relationships from “connection” to “trust’
• Learn about the power of intention
• How to avoid manipulation
• Develop your relationships

3. Sharpen your skills
You develop your Elevator Pitch- an effective way to respond to: What do you do? - that gives the other person something to work with.
• Teach your name and learn someone’s name
• Engaging your conversation partner
• The art of small talk
• When and how to move from small talk to big talk
• How to make the conservation flow
• The art of telling success stories to build your reputation and attract opportunities
• A ritual to end your conversation

4. Working the Room
Planning the pay-offs
• Looking the part and making a good first impression
• Making the entrance
• Exchanging business cards effectively
• Join groups comfortably
• Ways to leave gracefully
• Follow through after the event

5. Increase your referrals (Open forum)
Are you referable?
• Stop selling- educate your clients
• Technique to meet or exceed client expectations
• The four relationships in the referral process
• Introduce referrals effectively
• Your client service model/Your relationship management programme

Don’t Keep This Interactive Presentation a Secret, Tell Your Network: entrepreneurs, relationship managers, business development managers, financial advisors. Tell them to invite Karl to their conferences!

 
More Info

Building a Referral-Based Business

The act of referring you to others is validation of your value. At the point you walk in to meet the potential client, the relationship is half-formed and the engagement is half-sold. Referrals are your highest ROI marketing strategy: there is no or low cost attached to this type of marketing. Referrals generate the highest-quality clients and engagements. However, a referral is not a guaranteed sale; it’s the opportunity to do business with someone to whom you have been recommended.

Learn more:

Why investing in referral- skills?
What is a referral- based business?
Measure your referral plan.

 

Personal Branding

If you don''t brand yourself, you can rest assured that others are branding you. And letting others brand you can be risky business. Your "brand" is who you are and what you stand for. It starts at the way you look and sound...and includes things like your temperament and your leadership abilities. Bottom line: We are all CEOs of our own company called "Me, Inc." And to be in business today, our most important job is to be head marketer for our brand.

Learn more:

Why invest in Personal Branding
What is Personal Branding?