Getting Started on Social Networking Sites

With Twitter, Facebook, Digg, StumbleUpon and literally hundreds of other Social Networking sites how can anyone know where to start and formulate strategies for using them to grow businesses? Fortunately for us all, DoshDosh has given us A Beginner’s Guide to Social News Websites as the perfect place to start. Read the guide and the more advanced information after it to better understand:

  • What Social Networking or Social News Sites are
  • Different Types of Social News Web Sites
  • How Social News Websites Work
  • Factors to Consider When Choosing Social News Communities
  • How to Get Started - don’t skip this step as how you start makes all the difference
  • How to Use Social Sites to Make Your Own Content Popular
  • Recommended Strategy for Beginners

I include these bullet points to encourage both beginners and those who already use Social Networking sites to read the excellent Beginner’s Guide to Social Networking.

Once you understand the basics, continue with the follow-on article 48 Social Networking Sites. How else will you know which of the hundreds of sites are worth spending your time on? Be sure to start with some of the sites Maki recommends before branching out into any niche Social Networking sites you might find.

Like many other skills, the only real way to effectively apply a new strategy is to just do it. First get familiar with some of the sites and ensure you understand what behaviors are acceptable and which will end your effectiveness there before it even starts.

Then you can create a business strategy for using your Social Media profiles. See the resources below for more on using Social Media for business purposes. The first is another post from DoshDosh.

I have used three posts from one Internet Marketing Blog for a very good reason: their exceptional ability to explain complex subjects in a concise yet thorough manner. If you are serious about online marketing I highly recommend subscribing to DoshDosh.

 
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Building a Referral-Based Business

The act of referring you to others is validation of your value. At the point you walk in to meet the potential client, the relationship is half-formed and the engagement is half-sold. Referrals are your highest ROI marketing strategy: there is no or low cost attached to this type of marketing. Referrals generate the highest-quality clients and engagements. However, a referral is not a guaranteed sale; it’s the opportunity to do business with someone to whom you have been recommended.

Learn more:

Why investing in referral- skills?
What is a referral- based business?
Measure your referral plan.

 

Personal Branding

If you don''t brand yourself, you can rest assured that others are branding you. And letting others brand you can be risky business. Your "brand" is who you are and what you stand for. It starts at the way you look and sound...and includes things like your temperament and your leadership abilities. Bottom line: We are all CEOs of our own company called "Me, Inc." And to be in business today, our most important job is to be head marketer for our brand.

Learn more:

Why invest in Personal Branding
What is Personal Branding?