Having an Effective Crucial One-Minute Introduction

Businesses Networking: You Don't Get a 2nd Chance to Make a 1st Impression. This programme will show you how to develop an effective "elevator pitch" for a variety of business and social situations. You will learn how to capture your target audience's attention within 30 seconds, make a favourable impression and articulate what that person needs to know and engage them in conversation. This course is designed for 1-2 hours. Prepare your event team with the tools they need to engage prospects and increase your opportunity to secure new business.

 

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Building a Referral-Based Business

The act of referring you to others is validation of your value. At the point you walk in to meet the potential client, the relationship is half-formed and the engagement is half-sold. Referrals are your highest ROI marketing strategy: there is no or low cost attached to this type of marketing. Referrals generate the highest-quality clients and engagements. However, a referral is not a guaranteed sale; it’s the opportunity to do business with someone to whom you have been recommended.

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Why investing in referral- skills?
What is a referral- based business?
Measure your referral plan.

 

Personal Branding

If you don''t brand yourself, you can rest assured that others are branding you. And letting others brand you can be risky business. Your "brand" is who you are and what you stand for. It starts at the way you look and sound...and includes things like your temperament and your leadership abilities. Bottom line: We are all CEOs of our own company called "Me, Inc." And to be in business today, our most important job is to be head marketer for our brand.

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Why invest in Personal Branding
What is Personal Branding?