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Personal Branding
: 7 Tips to Create a Powerful Impact, Presence and Influence PDF Print E-mail
Blog - Personal Branding
Written by Karl Smith   
Thursday, 03 April 2014 00:00

The impressions we make on others can have a major impact on networking, our personal brand, building our own business, working with others and our earning capacity.

So give yourself an edge and take this opportunity to reflect on how you can enhance your presence, impact and influence to help achieve your personal and professional goals.

The Sad Truth About Marketing and Building Your Personal Brand PDF Print E-mail
Blog - Personal Branding
Written by Karl Smith   
Wednesday, 12 February 2014 00:00

It saddens me when I see people take their money to start a business and then launch into it with expensive websites, promotional material, cocktail functions and so forth.

Why? During the past four years alone, I have seen many dreams shattered.

Here’s the sad truth about marketing just about anything, whether it’s a product or a service, whether it’s marketed to consumers, clients or to companies:

Most people can’t buy your product or service.

Either they don’t have the money, they don’t have the time so they are not in a hurry, they don’t want it or they simply don’t trust you or your offerings yet. If an audience doesn’t have the money to buy what you’re selling at the price you need to sell it for or they don’t trust you, you don’t have a market.

If an audience doesn’t have the time to listen to and understand your pitch, you’ll be treated as if you were invisible. And if an audience takes the time to hear your pitch but decides they don’t need or want it . . . well, you’re not going to get very far.

Building Your Personal Brand PDF Print E-mail
Blog - Personal Branding
Written by Karl Smith   
Monday, 24 June 2013 00:00


Because of the back-and-forth nature of a networking relationship, a commitment to being distinctive and relevant to others has important carry- over effects for you. Determining ways to be relevant to others reflects your desire to learn and grow.

This, in turn, is expressed by continually creating, solving problems and making things better for others and yourself. But because someone else determines whether you’re effective at personal brand building or not, your relevance to that person is ultimately their decision. And sometimes the connection just simply won’t be there.

5 Elements To Convey Your Personal Brand Online PDF Print E-mail
Blog - Personal Branding
Written by Karl Smith   
Thursday, 30 August 2012 13:38

personal-brandNo matter what your field, there are several advantages to establishing a presence online.

You can connect with colleagues and clients, learn new things and help others learn, as well.

“By establishing an online personal brand that allows you to differentiate yourself from the competition, you can stand out in job seeking, growing your business, finding resources and opportunities” says Karl Smith - business networking and personal brand expert.

Storytelling in Business: The Power to Persuade PDF Print E-mail
Blog - Personal Branding
Written by Karl Smith   
Monday, 11 June 2012 00:00

Nothing succeeds like success! And in business nothing succeeds quite like success stories.

Are you sharing yours?   Why not?   If you want to win the hearts and minds of your audience, you must be a master storyteller. Human beings have been communicating with each other through storytelling since we lived in caves and sat around campfires exchanging tales.

What is new today about the art of telling stories is the purposeful use of narrative to achieve a practical outcome with an individual, a community or an organisation. Unfortunately, storytelling has become a lost art in many businesses.

Why storytelling? 

Personal Branding Is Key to Longtime Career Success PDF Print E-mail
Blog - Personal Branding
Written by Karl Smith   
Monday, 04 June 2012 00:00

In business today, your most important job is to promote yourself.

You probably won't work the same job from graduation until retirement”, says Karl Smith, internationally respected business networking authority. Today, the market place is crowded and the job market as competitive as ever. To make your mark and rise above the noise, you need to have a clear idea what you're all about and what you have to offer (and to whom). What makes you different?  You must become your own brand. Stand up and look in the mirror - the greatest brand in the world is YOU. Don't think you can escape it. In the age of Google, MySpace, YouTube and blogging, everyone is a brand.

Marketers brand you. Politicians brand you. Your colleagues brand you, and so does your future boss or client. You have to take control of your brand. Your current personal brand is either positive, negative or neutral. The challenge for most job seekers, professionals and entrepreneurs is that they lack the discipline necessary to define their personal brands. As a result, their peers select it for them.

Having been taught to be good girls and boys who take turns and do things because they're right, we don't want others to think of us as so nakedly self-interested. So when we hear that if we're seeking a job or a promotion we must "promote ourselves", we inwardly rebel. Few of us actually do a good job promoting ourselves. Those who do get more and better jobs, more and better promotions and make more money.  And the rest of us consciously or unconsciously sneer at them for being "selfish".

How To Develop A Personal Brand Vision Statement PDF Print E-mail
Blog - Personal Branding
Written by Administrator   
Monday, 23 January 2012 00:00

Everyone has a personal brand but most people are not aware of this and do not manage this strategically, consistently and effectively.

It is the positioning strategy behind the world's most successful people, like Oprah Winfrey, Barack Obama, Donald Trump, Kimora Lee Simons, Richard Branson and Bill Gates. It's therefore important to be your own brand and to become the CEO of your life.

Most traditional personal branding concepts focus mainly on personal marketing, image building, selling, packaging, outward appearances, promoting yourself, and becoming famous, which can turn into an ego trip and let you be perceived as egocentric and selfish. They define personal branding from a personal marketing (selling) point of view. Personal branding is more than just marketing and promoting yourself.

So what is a personal brand? It is that word, or phrase, that comes to mind when people think of you. Perhaps your personal brand is "whiner". Perhaps, on the other hand, it's, "the person who gets things done around here". Your brand is not what you say you are. You can't become "the person who gets things done around here" simply by saying so. It's your consistent behaviour that builds your brand. You have to consistently "get things done around here" to earn that brand. Once you are consistently delivering on your brand promise, then you can say so. But delivery comes before boasting.

Your personal brand should always reflect your true character, and should be built on your values, strengths, uniqueness and genius. If you are branded in this authentic and holistic way your personal brand will be strong, clear, complete and valuable to others. You will also create a life that is fulfilling and you will automatically attract the people and opportunities that are a perfect fit for you.

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