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It's NOT “Who YOU Know”
It's “Who Knows YOU...”
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Why invest in Personal Branding
The world is changing at such a rapid pace there’s never been a better time to ask yourself these questions:
Whether you’re a senior executive, an entrepreneur or an employee, everyone has a personal brand. Your current personal brand is positive, negative or neutral.
The challenge for most professionals is that they lack the discipline necessary to define their personal brands. As a result, their peers select it for them. If you don't brand yourself, you can rest assured that others are branding you. And letting others brand you can be risky business.