Measure your referral plan

When you do not track the referral process, the lag time between participating in networking activities, getting referrals and ultimately closing the resulting business inevitably creates a significant challenge. Without tracking the system, you cannot pinpoint which of your networking activities have led to the referrals which end up resulting in new business for you.

The key to tracking the referral process lies in knowing what to measure. An effective referral marketing plan should be measured in 3 categories:
1. Networking activities
2. Referrals given and received
3. Closed business

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Building a Referral-Based Business

The act of referring you to others is validation of your value. At the point you walk in to meet the potential client, the relationship is half-formed and the engagement is half-sold. Referrals are your highest ROI marketing strategy: there is no or low cost attached to this type of marketing. Referrals generate the highest-quality clients and engagements. However, a referral is not a guaranteed sale; it’s the opportunity to do business with someone to whom you have been recommended.

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Why investing in referral- skills?
What is a referral- based business?
Measure your referral plan.

 

Personal Branding

If you don''t brand yourself, you can rest assured that others are branding you. And letting others brand you can be risky business. Your "brand" is who you are and what you stand for. It starts at the way you look and sound...and includes things like your temperament and your leadership abilities. Bottom line: We are all CEOs of our own company called "Me, Inc." And to be in business today, our most important job is to be head marketer for our brand.

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Why invest in Personal Branding
What is Personal Branding?