Why invest in Personal Branding

The world is changing at such a rapid pace there’s never been a better time to ask yourself these questions:

  • Are you an industry leader?
  • Do you stand out among your competitors and colleagues?
  • Should you command higher compensation or fees?
  • Can you choose which clients or assignments you want?
  • Are you achieving your goals?

Whether you’re a senior executive, an entrepreneur or an employee, everyone has a personal brand. Your current personal brand is positive, negative or neutral. The challenge for most professionals is that they lack the discipline necessary to define their personal brands. As a result, their peers select it for them. If you don't brand yourself, you can rest assured that others are branding you. And letting others brand you can be risky business.

I want to receive the newsletter
I want to attend the next public workshop
I want to book Karl for in-house training or to speak
 
More Info

Building a Referral-Based Business

The act of referring you to others is validation of your value. At the point you walk in to meet the potential client, the relationship is half-formed and the engagement is half-sold. Referrals are your highest ROI marketing strategy: there is no or low cost attached to this type of marketing. Referrals generate the highest-quality clients and engagements. However, a referral is not a guaranteed sale; it’s the opportunity to do business with someone to whom you have been recommended.

Learn more:

Why investing in referral- skills?
What is a referral- based business?
Measure your referral plan.

 

Personal Branding

If you don''t brand yourself, you can rest assured that others are branding you. And letting others brand you can be risky business. Your "brand" is who you are and what you stand for. It starts at the way you look and sound...and includes things like your temperament and your leadership abilities. Bottom line: We are all CEOs of our own company called "Me, Inc." And to be in business today, our most important job is to be head marketer for our brand.

Learn more:

Why invest in Personal Branding
What is Personal Branding?